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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
Tips for Brainstorming a Logo Design for Your Business
A business logo highlights a company, it highlights the brand. A business logo carries the brand message to the customers, consumers. A business logo is unique indicating that there must not be two businesses using the same logo. Many believe that designing logo is simple.
A good logo designer designs original, cool logos for business or brands. Graphic designers or logo designers require having innovative notions while designing or creating logos for businesses.
While in recent years logo designers have felt the pinch due the rise of online logo makers, many of which allow you to try their services for free you still can’t beat the quality that a custom logo designer can deliver.
However, if you are going with a custom designed logo then you will need to brainstorm idea so you know exactly what you want created.
Following are some of the tips for brainstorming a logo design for business: -
Understand your Brand, Design Logos Accordingly
While designing a logo it is important that you have a lucid notion about the business or brand for which you are designing logos. You require having knowledge about the brand, its mission, and your objectives. There can be many logo-designing notions and as a logo-designer use that idea that is most relevant to your business. There are different words that can be used to describe a brand and as a logo-designer identify these words. If you use these words while creating logos then it will say a lot about your brand.
Design logos from the audience’s perspective. Design the logos in a manner so that they highlight the emotions of the consumers or customers. The emotions that you want in the customers who view the logos say a lot about the brand, its missions, and objectives.
Figure out Various Logo Design Elements that Describe the Brand Story
If you are quite clear about the business branding then commence pondering on the type of designing elements that you think fit for your brand. The designing elements can be anything from a color, a painting or a logo. Look for designing patterns while designing and creating logos. The different designing patterns help the logo-designers, graphic designers to identify the logo design elements.
The various logo-designing elements may include Logotype, Abstract mark logo design, Mascot logo design, Emblem logo design and Letter mark logo design to name a few. The various logo designing elements can include Typography or fonts, color, style.
Typography
The font used in designing or creating logos can go a long way in business branding. As a logo designer, you require using the fonts that feel true to your brand. In this context it is relevant to say that rounded fonts are used for a friendly feel, the whimsical fonts are used if you are opting for a playful tone and for a more serious tone use the bold fonts.
Colour
Color selection is important while designing logos for business. As a logo designer, you may get inspired by more than one color. Choose that color for designing logos which help to create feelings, specific emotions and actions. Colors have their own significance. Blue color instills a sense of trust in the audience’s mind, similarly, black or gray color is used for the sophisticated audience.
Style
Yet another designing element that logo-designers require considering is logo-designing style. The various styles include vintage logo design, minimalist logo design, flat art logo design, etc. Your logo style should help your business to communicate with your customers, allow them to understand your brand personality, allow them to know your services, products.
While designing or creating logos you may require to do a lot of research. You may require identifying logo-designing themes. Vintage design logos help in the creation of retro brand vibes. If you are inspired to designing logos by sleek and modern furniture then consider using minimalism in your logo. If you are designing logos for a technology firm then try using flat-designs as they are the preferred logo-designing styles in the technology world for the past several years.
Visit relevant resources online to try various logo-designing software tools available online for free.
Involve the Entire Logo-Designing Team
If you are serious about designing and creating attractive, unique logos then try to get fresh logo-designing inputs from the entire team of a department or more than one department. Different people bring different perspectives in logo-designing. They offer fresh ideas to include in logo-designing. It is advisable to involve the whole logo-designing team in the brainstorming process.
If required, try bringing individuals from different departments in your business. You can seek inspiration from the marketing team, accounting team, the customer service department. Various unique perspectives allow you to understand the way others view your brand. These perspectives also help you to understand the things that you want to include in your logo-designing efforts.
If you are running your business alone then you can become part of a group in a social media website and see if anyone can offer you some really cool logo designing ideas. If you are accompanied by a mentor then seek input from the person. If you are working with contractors then seek their perspectives as well. If you are a freelancer graphic designer then you can seek insights from a business perspective from your family or friends.
Gather Inspiration from Competition Businesses
There are many businesses that use attractive websites, logos on their websites. While designing logos you as a logo-designer, graphics designer can seek inputs from competitive businesses. You can tweak the inputs from competitive businesses and design something new, innovative and unique to represent your brand or business. There are logo-designing tools that help you tweak designs, create new designs.
Think Like Your Audience While Designing Logos
While designing an effective business logo it is often useful to place yourself in your customer’s shoes. You require designing logos from the customer or consumer’s perspective. This helps you to identify various qualities that your business has.
Trust your Logo-Designer
Logo designing can be simple for many. However, it requires skills and it may require experience to create attractive and unique logos that highlight a business or a brand. It is always advantageous to hire the services of the professional logo-designer, graphic designer to create really cool and unique designs. If you are managing a business and choose to outsource logo-designing work to professionals then choose the person who is the best in business.
You require to trust your logo-designer after seeing if that person is skilled, experienced. The job of the qualified logo-designers is to translate logo-designing concepts into imagery. The expert logo designer uses logo-designing software tools. If you are a logo-designer then you can visit relevant businesses offering logo-designing and creating tools, you can try them for free to create attractive, unique logos.
The above-mentioned logo brainstorming tips are useful to design attractive and unique business logos. For additional information on this, visit relevant resources available online.
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